Most of the difference between a competent small business website and one that genuinely outperforms its competitors comes from the half-dozen specialist plugins layered on top of the core build. The plugins themselves are not glamorous, but they are why a Newton Abbot pub's events listing looks better than the next pub's, why one trade business gets pre-qualified quote requests while another gets vague enquiries, and why one site keeps visitors engaged for three minutes while another loses them in thirty seconds.
PeeAyeCreative is the name of a specialist developer producing some of the best Divi-compatible plugins on the market. We include their full library on every Divi build at Shout Websites. Below are the four we use most often and what each one solves.
Divi Events Calendar — for any business with regular events
The problem most Devon venues run into is event listings. A pub with weekly quiz nights, a community centre with classes, a holistic therapist with workshops — they all need a clean way to show what is on. The default options are clumsy: a Facebook embed (looks unprofessional, dies if Facebook restricts embedding), a static page (manual to update), or a separate booking platform (extra fee, off-site link).
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Contact HereThe Divi Events Calendar plugin gives us a fully styled, filterable, on-site calendar. A Newton Abbot pub can list quiz nights, live music, sports screenings and food specials, with filters so a customer can see "Live Music — June" in one click. A Teignmouth community centre can show classes by category. The calendar inherits the site's branding so it does not look bolted on.
Divi Contact Form Helper — for service businesses that need detail
A standard form on a Devon trade business site asks for name, email, message. What lands in the inbox is the usual "need a quote — call me back". You ring back, get voicemail, leave a message, the prospect goes elsewhere.
The Contact Form Helper plugin (paired with Gravity Forms) lets us build a smart quote request that asks the right questions in the right order. For a plumber: what service (boiler repair, bathroom install, leak)? Boiler repair make and model field. Bathroom install photos of current space, preferred style. The submission that lands is a real brief, not a question. We routinely halve back-and-forth correspondence by switching trade clients to this format.
Divi Table of Contents Maker — for content marketing
Long-form content ranks. A 2,000-word guide on "everything Devon homeowners need to know about loft conversions" will outrank a competitor's thin 400-word page for years. The problem is that long pages feel intimidating to a visitor who wants to skim.
The Table of Contents Maker auto-generates a clickable contents box at the top of any post or page, drawn from the H2 and H3 headings. It works like the contents box on Wikipedia. Visitors jump to the section they want. Time on page goes up. Bounce rate goes down. Google reads the heading structure and rewards the page in search results.
Divi Search Helper — for content-rich and product-rich sites
WordPress's default search is genuinely terrible. It is slow, the results page is ugly, and it lives on a separate URL. Most visitors who hit the default search either give up or leave.
The Divi Search Helper enables live AJAX search — as the visitor types, results appear in a styled dropdown immediately below the search box. For a retailer with 200 products, a holistic practitioner with 80 blog posts, or a community group with archived events, this is the difference between visitors finding what they came for and them giving up.
What this costs you
The PeeAyeCreative plugin library, like Gravity Forms and the Divi licence, is included as part of our build cost — not billed separately. A starter site at £250 gets the relevant subset configured for the brief. Sites on the £300/month retainer get every plugin kept current, security-patched and supported.
If your current Divi site does not have these in place and you are on Divi 4 or 5, send the URL to 07887 988780 and we will tell you which two or three would have the biggest impact for your business.