An AI that answers your customers’ questions
It reads your own pages, your FAQs and your blog, and answers the questions people would otherwise ring up to ask — in your words, day and night. From £250 to set up.
What it actually does
Most questions a website gets asked are already answered somewhere on it — buried three clicks down, or on page two of the blog. People do not go looking. They leave, or they ring you in the middle of a job.
This puts a small chat button on every page. Somebody types a question in their own words and gets a straight answer, built from your material: the facts you write, the questions and answers on your pages, and your blog posts. Then it does the useful part — it offers them the right next step as a button: the prices page, the booking form, your WhatsApp, or a message straight to your inbox.
It answers from your words, and nothing else
- No invention. It answers only from what you have given it. It never guesses a price, a date or a service you do not offer — when it is not sure it says so and offers to put the person in touch.
- It sounds like the business, not a robot. One to three short sentences, British spelling, no jargon and no sales patter. It says it is an AI helper if anybody asks.
- It never names a member of staff, never asks for card or password details, and never compares you with another firm.
- Edit a page, and it knows. Add a question and answer to a page, change your opening times, publish a post — the chat is using the new wording the moment you save it.
You find out what people are really asking
Every question is kept for you to read. The ones it could not answer become a list — and that list is the most useful marketing document a small business gets, because it is written by customers. Each one is either a fact to add or a page worth writing. One client’s list turned into three blog posts and a new service page inside a month.
What it costs
£250 to set up. That covers writing the facts with you, wiring it to your FAQs, pages and blog, choosing the buttons it may offer, the privacy wording, and testing it properly before anybody sees it.
After that you pay what it costs to run, and nothing more. That depends on how many questions get asked and how involved they are, so we quote it with the job rather than invent a number. For a typical small business site it is a few pounds a month — often nothing at all, because a quiet site sits inside the free allowance. You set a daily spending limit, so it can never run away with itself.
Where it works
Sites we build on our own platform have it built in — it is switched on and pointed at your content. On a WordPress site we fit the same helper alongside it. Either way it is your site, your content and your account: nothing is rented from a chatbot company, and there is no per-conversation fee going to somebody else.
Privacy, plainly
Questions are kept for 90 days so the answers can be improved, then deleted. No names, no email addresses and no IP addresses are stored with them. The answer itself is written by Cloudflare’s AI service, and we add a short paragraph to your privacy policy saying so.
Is it right for you?
It earns its keep on a site that gets asked the same handful of questions over and over — opening times, prices, do you cover my area, do you do X — and on any site where the useful information is spread across a lot of pages. If your site is three pages and a phone number, it is probably not worth it, and we will say so.