Our Toolkit: The Tech Behind Shout Websites

A website is only as good as the stack behind it. This page sets out the tools, infrastructure and technology we use to build, host and rank websites for Devon businesses. It's the bit most agencies don't show their clients. We do, because the answers explain why our sites are fast, why they rank, and why our clients stay.

Hosting and infrastructure

| Feature | Specification | What it means for you | | --- | --- | --- | | Server location | London, UK (Tier 3 data centre) | Ultra-low latency (10–15ms) for Devon and UK visitors | | Server storage | Samsung Enterprise SSD | 3–5x faster data retrieval than traditional HDD hosting | | Content delivery | Cloudflare Global CDN | Images and files load from the server nearest your visitor | | Uptime guarantee | 99.9% | Your site stays open 24/7/365 | | Security | SSL + daily malware scans | Encryption and proactive threat protection | | Energy | 100% renewable | High-performance hosting with a zero-carbon footprint |

Translated: the median Shout-hosted page loads in well under two seconds on a UK 4G phone, with a Google PageSpeed score north of 95.

Domain authority and SEO leverage

Shout Websites' own domain has built up a Domain Rating in the high 60s on Ahrefs over the years — a high-trust signal. That matters because:

• Google crawls high-authority domains more often, so when we publish or link to your new content, it gets discovered and indexed faster
• A backlink from a high-authority showcase or case-study page on shoutwebsites.com is worth more than dozens of links from low-quality directories
• Most Devon competitors host on low-authority domains (DR 0–20). A site associated with a high-authority partner punches above its weight

You can verify the rating yourself at the Ahrefs Authority Checker.

Content management

Every site we build runs on WordPress (the most widely used CMS in the world) with the Divi 5 visual page builder. This combination gives our clients:

• Total ownership — your site is portable, not locked to a proprietary platform
• A back-end you can manage yourself with our handover training
• A massive plugin ecosystem (Gravity Forms, WooCommerce, LearnDash, Restrict Content Pro)
• Long-term security and updates from a global community

For projects where ultra-fast static delivery is critical (high-traffic landing pages, simple brochure sites prioritising speed above all else), we offer ShoutFast CMS — our custom static-HTML CMS with a WordPress back-end. ShoutFast pages routinely return TTFB under 100ms.

Plugins and integrations

Our agency-licensed plugin library (included with builds, no extra cost to clients):

• Gravity Forms + GravityView + GFChart — advanced forms, lead capture, payment integration, member-facing data displays
• Divi Pixel, Divi Life, Divi Next — Divi 5 extension libraries for advanced layouts and interactions
• SEOPress Pro — SEO management with structured data and Google Search Console integration
• Restrict Content Pro — membership and content gating
• WooCommerce + Stripe + PayPal — e-commerce
• UpdraftPlus — backup management on top of server-level daily backups
• The Events Calendar Pro — event listings, ticketing, recurring events
• LearnDash — courses, quizzes, certificates, progress tracking

The plugin licences alone would cost a single business several hundred pounds a year if bought direct. They're included in builds because we hold agency licences.

Design and production

The build happens in-house in Newton Abbot on Apple Mac workstations, using Adobe Creative Suite, Figma, Sketch and Photoshop. Imagery comes from our annual Envato Elements membership where stock is needed. We don't outsource production overseas — every line of code, every layout, every image edit happens locally.

AI integrations

Where useful, we integrate Google Gemini AI into client websites for tasks like content drafting, alt-text generation, FAQ summarisation and customer-service chatbots. AI is a tool we use selectively — only where it genuinely improves the customer experience, not as a feature for its own sake.

What this means in practice

Fast, secure, well-built websites that rank locally and convert. Builds start at £250. Ongoing hosting, support, updates and local SEO is £300/month. Call or WhatsApp 07887 988780 if you'd like to discuss your project.